Phone: (865) 375-7135
Fax: (865) 375-7136


273 West Old Andrew Johnson Highway
Jefferson City, Tennessee 37760


The Coral Reef was founded nearly 15 years ago as a retail store to serve marine aquarium hobbyists; it's mission is to entertain, educate, and engage together in-pursuit of the enjoyment of this wonderful hobby. In 2009, the Coral Reef needed new ownership, and Sustainable Aquatics stepped-in, recognizing that we could learn a lot about the business by managing a retail store. The Coral Reef maintains many separate systems with fish, corals, and invertebrates in excellent health through expert husbandry and care. We offer collaborative and consultative friendship with our many hobbyist friends. The Coral Reef is managed full-time by Amy Cole and her capable crew -- all especially dedicated to delighting customers and supporting their continued success.

What we offer: The Coral Reef's on line store is SA's exclusive outlet direct to hobbyists. SA's entire inventory of hundreds of thousands of animals is available at this site with a two week live guarantee. It is not intended to bypass your local independent retailer, but rather supplement their offerings by offering SA's nearly 100 types of clown fish that most independent retailers cannot expected to stock. It is also intended to serve those hobbyists who would prefer to receive their animals directly from the hatchery or the Sustainable Islands Division.

The Coral Reef's two week live guarantee: The Coral Reef offers a 100% live guarantee for two weeks after receipt of the animals. Simply send us a photo of the deceased animal and we will post full credit to your account, or if you prefer, refund the cost.